Built for Texas Service Businesses
Service businesses across Texas — built to convert, designed to last.
Every project on this page started the same way: a service business that knew it had outgrown what it was working with, and needed someone who could think through the strategy before touching the design. Branding, web, and SEO — built one engagement at a time, principal-led from first call to launch. The names below span construction, trades, real estate, hospitality, ministries, and chambers of commerce. Most are in Texas. All of them needed the thinking before the build.
RED LEAF INVESTMENTS
REAL ESTATE AND INVESTMENT COMPANY
FORT WORTH, TEXAS
The real estate development arm of the Johnson Family Office, with a $250M development platform and a 12-year track record across energy, real estate, and infrastructure. The site had to speak to institutional investors, family offices, and 1031 capital — not buyers. Built the brand, the investor narrative, and a site structured around four capital pathways (equity, debt, mezzanine, 1031), with a featured opportunity on their 275-acre Brazos Riverfront holding.
RIVER RANCH ON THE BRAZOS
LUXURY HOA COMMUNITY - REAL ESTATE
WEATHERFORD, TEXAS
A 275-acre private estate community on a sweeping bend of the Brazos River — three phases, 54 limited estates, nearly a mile of river frontage, two approved custom builders. The site had to sell legacy to high-net-worth buyers without sounding like every other "luxury" listing on the market. Brand identity, lifestyle photography direction, and a site organized around lots, builders, amenities, and the why-here story. The consumer-facing companion to Red Leaf's investor site.
TEXCON UTILITY
A VETERAN-OWNED COMPANY
SUBSURFACE HEAVY CIVIL UTILITY - CONSTRUCTION
FORT WORTH, TEXAS
Service-Disabled Veteran-Owned, DBE and SBE certified, operating across twelve states from the Southern seaboard to the East Coast. Owner Ben Tomerlin needed a brand that read serious to municipal and commercial procurement teams, and a bilingual English/Spanish site for the field crew side of the business. Built the identity, the site (Weglot for Spanish), and a custom Bubble.io field operations app for Job Safety Analysis forms — both deliverables tied to one operation.
EMERGENCY RESIDENTIAL ROOFING SERVICES
GRAPEVINE, TEXAS
A Roofing business built around the worst week of a homeowner's year. The site had to convert in the hours after a storm hits — clear, fast, and reassuring without sounding like every other "free inspection" pitch. Brand identity and a site organized around urgency, scope, and trust, with the kind of structure that holds up when the call volume spikes
C&H Hardwoods
HARDWOODS & SOFT WOODS DISTRIBUTOR
FORT WORTH, TEXAS
A wholesale distributor selling into trades, not retail. The old site looked like a retail catalog and was working against the business. Rebuilt the brand and site around what their buyers actually do — species, grades, availability, lead time — and stripped out the consumer language that was getting in the way.
WEATHERFORD, TEXAS
A Texas resort and lodge property that needed a brand the local boutique-stay market didn't already have. Built the identity around place — land, water, hospitality — and a site designed to do one thing: turn lookers into bookings. No filler, no stock-photo veneer.
FORT WORTH, TEXAS
A rebrand and rebuild for a Fort Worth landscape and irrigation operation that had grown past what its original site could carry. Sharpened the brand, restructured the site around the services that actually drive calls, and built the kind of presence that holds up next to bigger competitors without imitating them.
hartin tree service
WEATHERFORD, TEXAS
Sam Hartin came in with a site he described as a mess and a budget that didn't have room for waste. Rebuilt the brand and site around what tree-service customers actually search for — emergency work, removals, trimming, by area — and shipped a clean, lean site that pays its keep. ("Bobby transformed our web presence from a mess into something that not only worked but also looked significantly better… Full recommend." — Sam Hartin, CEO)
WEATHERFORD, TEXAS
A ministry that needed a site that matched the seriousness of the work without losing warmth. Built the brand and site around the people the ministry serves — clear pathways to give, get involved, and understand the mission, without the layered overproduction that usually buries non-profit sites.
buff's bbq & grill
SPRINGTOWN, TEXAS
A Springtown BBQ joint that needed the brand to do what the smoker already does well — pull people in from the road. Built the identity, the menu system, the signage, and the print pieces that hold the look together from the storefront to the to-go bag.
FORT WORTH, TEXAS
Rangel Construction challenged us to create a Brand Identity and Website that was inviting, simple, clean, and modern but soulful with the creation of powerful website.
HUDSON OAKS, TEXAS
East Parker County Chamber of Commerce challenged us to create a Brand Identity Logo that was inviting, simple, clean, and modern but soulful.
WEATHERFORD, TEXAS
Weatherford Chamber of Commerce challenged us to create a Flyer for a local Event that was inviting, simple, clean, and modern but soulful creation.
berry bites cafe
FORT WORTH, TEXAS
Berry Bites Cafe challenged us to create a Brand Identity and Web Design that was inviting, simple, clean, and modern but soulful.
FORT WORTH, TEXAS
Berry Bites Cafe challenged us to create a Brand Identity and Web Design that was inviting, simple, clean, and modern but soulful.
KEEN PAINTING & RENOVATIONS
ARLINGTON, TEXAS
Keen Painting and Renovations challenged us to create a Brand Identity, Business Strategy and a Bold Website that was inviting, simple, clean, and modern but soulful with the creation of powerful website.
ARLINGTON, TEXAS
Power Stripe Inc. challenged us to create a Brand Identity that was inviting, simple, clean, and modern but soulful with the creation of powerful website.
FORT WORTH, TEXAS - EST 2020
Circle L Solar, feels it is their responsibility to help homeowners and business owners alike, to reduce their energy consumption and costs through eco-friendly and sustainable solutions.
FORT WORTH, TEXAS - EST 2019
Lady Legend Logistics challenged us to create a Brand Identity and Website that was inviting, simple, clean, and modern but soulful with the creation of powerful website.
SPRINGTOWN, TEXAS - EST. 2017
Circle L Industries challenged us to create a Brand Identity and Website that was inviting, simple, clean, and modern but soulful with the creation of powerful website.
pena lawn services
GRANBURY, TEXAS - 2017
Pena Lawn Services contacted us to help them re-brand and build their new website. We took a modern and edgy sense of fun supported by expertise and professionalism.
Striping Texas Inc.
BEDFORD, TEXAS - EST 2017
Striping Texas Inc. contacted us to help them rebrand and build their new website. We brought a modern, edgy sense of fun, supported by expertise and professionalism.
epiq auto center
ARLINGTON, TEXAS - EST. 2015
Epiq Auto Center challenged us to create a Brand Identity and Website that was inviting, simple, clean, and modern but soulful with the creation of powerful website.
Frequently Asked Questions
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What kind of work does Black Anchor Design specialize in?
Black Anchor Design specializes in comprehensive branding services including brand strategy, visual identity, logo design, brand messaging, and marketing collateral. We work closely with businesses in Fort Worth to craft unique brands that resonate with their target audience.
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How do I get started with Black Anchor Design’s services?
To start, contact Black Anchor Design for a consultation. We’ll discuss your business goals, target audience, and branding vision. After understanding your needs, we’ll create a customized plan that helps establish your brand’s identity and sets you up for success.
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Can I see examples of your work?
The timeline for branding projects varies depending on the scope of the work. On average, branding projects take 4-8 weeks, including research, strategy development, and the creation of design assets. We ensure that every detail aligns with your vision.
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How do you ensure the success of a project?
Yes, we specialize in rebranding businesses in Fort Worth. Whether you need a complete overhaul or a fresh perspective, our team works with you to redefine your brand identity and strategy to match your evolving business goals and market demands.
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Do you provide ongoing support after the project is complete?
Yes, we offer post-launch support for ongoing maintenance, updates, and further optimization. Whether you need to update your website, adjust your branding, or improve SEO, we’re here to help keep your project running smoothly.
