Our Services

Your site keeps running, you keep everything you've paid for, and your project doesn't die when the person building it does.

Your site. From day one, you own your domain and have access to every file through Dropbox and your hosting account. Nothing is locked behind Black Anchor Design. A live site stays live — it doesn't depend on Bobby being available to keep it up.

Your money. Payments are non-refundable, and each milestone pays for the phase it funds. What you've paid for, you keep: the strategy, the design files, the build to that point, and the documentation that goes with it. You're not left with a receipt and nothing to show for it — you're left with finished work and the files to carry it forward.

Your project. There's a formal succession plan — the Dead Man's File. Every project ships with a written strategy, design notes, and documentation, so a competent designer can pick it up where it stopped instead of starting over. If something happens to Bobby, his partner steps in to transition every active client to another designer or hand everything over directly.

By building the site right the first time, then working the channels that matter for a local service business.

Visibility starts in the build. Every site I make is structured so search engines can read it: clean page architecture, one clear topic per page, service and location pages written for the searches your buyers actually run, fast load times, accessibility built in, and schema markup so Google understands who you are, where you work, and what you charge. Most "SEO problems" are really site problems, and fixing them at the build stage costs a fraction of retrofitting later.

After launch, monthly SEO plans keep the work going: Google Business Profile optimization, local citations, backlinks, and a steady cadence of content written for your trades and your service area. I also structure sites for AI search — the answer engines that now sit between your customer and the results page — so your business shows up when someone asks a question instead of typing a keyword.

What I don't do is promise rankings. I control the execution — the architecture, the content, the technical health. Google controls the results. Anyone who guarantees a page-one spot is either lying or planning to do something that gets you penalized.

Construction, trades, and municipal organizations — general contractors, roofers, utility and site-work companies, landscape architects, and the cities and agencies they build for. 

Most are across DFW and Texas, and most sell something expensive and high-stakes to a buyer who does homework before picking up the phone.

Inside that world, I'm drawn to the projects that don't fit a template: historic restorations, schools, municipal facilities, civic buildings, sports facilities, churches. When the work is outside the standard playbook, the website has to be too.

I also take on service and professional businesses that share the same shape — investment firms, real-estate developments, industrial product companies — where the site has to hold up to a careful buyer's scrutiny. What I don't do is restaurants, retail, or anything that lives on Instagram. That's a different craft, and there are people who do it better.

Strategy first, then words, then design, then code. In that order, every time.

Most web projects start with a layout and try to figure out the message afterward. I start with the buyer: who they are, what they need to see to trust you, and what has to happen on the page for them to call. That becomes a written strategy you approve before anything gets designed. Then the copy gets written — because a design built around real words holds up, and a design built around placeholder text falls apart the moment the real words arrive.

Only then does the design start. No themes, no templates, nothing repurposed from another client. Every page is built for what it has to do, with accessibility and search structure baked in from the first wireframe instead of bolted on before launch. When the build is done, you get the site, the files, the documentation, and a set number of days of post-launch support to make sure it performs in the wild.

The whole thing runs on a milestone schedule you can see from day one, and the person who wrote the strategy is the person who builds the site.

I can't ensure it, and neither can anyone else. What I can do is control every factor on your side of the line.

That starts with the build. Your site gets a page for each service and each city you actually work in, written for the searches your customers run, not stuffed with a list of suburbs in the footer. It gets clean architecture, fast load times, and schema markup that tells Google your business name, address, service area, and hours in a format it trusts. 

Most local ranking problems are built into the site; fixing them at the build stage is what makes everything after it work.

Then the local signals. Your Google Business Profile gets set up and optimized properly, which matters more for local results than most people realize. Citations get built and cleaned so your name, address, and phone number match everywhere. Reviews get a system so they keep coming. On a monthly SEO plan, that continues with content, backlinks, and tracking so you can see what's moving.

What I won't do is guarantee a ranking or a timeline. Google controls the results, and anyone who promises page one is either guessing or planning shortcuts that get you penalized. What I promise is the execution — and I'll show you the reporting to back it up.

Yes. Branding and brand strategy were part of the work before websites were — I've been doing both since 1995, and brand strategy is where most of my web projects actually start.

The branding work covers what a business needs to look and sound like one company: logo and identity system, color and type standards, messaging and positioning, and the print pieces that go with it — business cards, proposals, truck wraps, signage, trade show materials. For clients who need it, brand strategy goes deeper: who you are, who you're for, and why someone should pick you over the contractor down the road.

The two services fit together for a reason. A website built on a weak brand is a nice-looking site for a company nobody can describe. When the brand is settled first, the website has something to say. Many clients do both in one engagement; some come for one and add the other later.

Four to sixteen weeks, depending on the size of the build. The Commander runs 4–6 weeks. The Captain runs 6–8 weeks. The Vice Admiral and the Master Chief Diver run 8–10. The Fleet Admiral runs 12–16.

Those numbers start the day the project kicks off, not the day you sign. Add the booking lead time — most projects start two months or more out — and the realistic answer from first call to launch is three to six months.

The biggest variable isn't me. It's how fast content, photos, and approvals come back from your side. Every timeline above assumes reasonable turnaround; a week of silence on a design review is a week added to launch. If your calendar is tight, say so on the first call and we'll build the schedule around it.

Duda, Wix Studio, Shopify, and Magento. Which one depends on what the site has to do — Duda for most service-business sites, Wix Studio when the design calls for more custom control, Shopify for stores, Magento for large product catalogs with complex needs.

What I don't build on is WordPress. It runs a third of the web, and it's also the platform most of my clients arrive from with a site that's slow, broken by a plugin update, or hacked. WordPress needs constant upkeep to stay safe, and most businesses don't have anyone doing it. The platforms I use handle hosting, security, and updates as part of the service, so the site you launch is still the site you have three years later.

Whichever platform we pick, you own the site and the domain, and you get the login. Nothing is built so you're stuck with me.

Prices range from $9,500 to $155,000, and they're listed on the website, so you don't have to ask.

Most owner-operators and early-stage trades companies land in The Commander at $9,500–$12,500. Established companies with multiple services that need an authority site usually fit The Captain in the $12,500–$18,000 range. Growth-stage companies with several locations or service lines run $22,000–$32,000 in The Vice Admiral, and enterprise or multi-brand builds start at $65,000 in The Fleet Admiral. Shopify stores run $12,500–$20,000.

Where you fall inside a range depends on page count, content needs, and integrations. That gets settled on the first call, and you'll have a fixed number before you pay anything. Beyond the build, plan on annual hosting and a maintenance plan if you want the site looked after — those are priced separately and listed on the pricing page.

If those numbers are higher than you expected, that's worth knowing before we talk. They reflect a senior strategist doing the work personally, and they're the reason the calendar stays booked.

Yes, from day one. Your domain is registered in your name, not mine. Every file — design files, copy, images, documentation — lives in a shared Dropbox folder you have access to for the life of the project and after. When the site launches, you get the platform login, hosting credentials, and everything else you need to run the site without me.

The one thing I keep is the intellectual property on the underlying design patterns and code I've built over the years and reuse across projects. That's the toolkit, not your site. You own the site, the content, the brand assets, and the right to take all of it to another designer whenever you want.

If you've ever had to fight a former web vendor for a domain or a logo file, you know why this matters. It's the reason the succession plan works, and it's the reason clients stay — not because they can't leave.