Howdy, folks. I'm Bobby Robinson.
About Me
I'm a husband, a father, and a Christian, and I don't take any of it for granted. Away from work, you'll find me with my family, trying a new coffee, pouring a good whiskey, or cheering on the Mavericks. I'm happiest outdoors: at the range, fishing, or hunting.
My Roots
I'm a military brat with Texas roots that go back five generations. Growing up on our family ranch in Springtown taught me the value of hard work and responsibility. My parents served, and they taught me to finish what I start. I served too, from 1999 to 2003. I love this country, and I still hold to my oath to support and defend the Constitution of the United States.
My Creative Journey
I started at 15 in a small graphic design shop, making decals and signs for the City of Fort Worth. From there, I moved to a Los Angeles marketing agency and worked on projects for Disney, Nokia, Coca-Cola, and others. I studied graphic and web design at The Art Institutes in Dallas and Pittsburgh, then took computer science, data analytics, and business courses at Texas Wesleyan.
Going Independent
After years in agency and corporate marketing, I went full-time with Black Anchor Design in 2015. Today I run the strategy and creative direction on every project myself. Most of my clients build, maintain, and supply what others depend on: infrastructure contractors, commercial trades, developers, and aerospace and defense suppliers. My job is to figure out what their buyers need to see before they pick up the phone, then build a site that shows it.
How I Work
I keep Black Anchor Design small on purpose. I take projects that fit my values and where I can do my best work, which means fewer clients and more attention on each one. If your company does serious work and your website doesn't show it, let's talk.

Principal, Black Anchor Design
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Meet the Robinsons
Is there anything more important than family?
To us, there is not.

Awards, Publications & Recognition






1-Hour Session · $220
Private 1:1 Coaching
I coach one-on-one over Zoom on web design, branding, digital marketing, and building a design career. Each session is built around your goals, and you'll leave with specific next steps for getting found, attracting better leads, and turning visitors into customers. In-person sessions in DFW and beyond are available for an added fee.
Sessions run Thursdays and Fridays, 10 a.m. to 3 p.m. Central.
Frequently Asked Questions
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Who is Bobby Robinson?
Bobby Robinson is the Principal and Founder of Black Anchor Design. He handles the strategy, design, build, and SEO on every project.
He started in a graphic design shop in 1995 and has spent the 31 years since in design, branding, and web strategy. Along the way, he's worked with national brands including Disney, Coca-Cola, Nokia, DreamWorks, and the Dallas Mavericks.
He founded Black Anchor Design in Fort Worth in 2009 and has run it full-time since 2015. He builds custom websites for Texas companies in critical infrastructure, commercial trades, premium development, and aerospace and defense contracting. These are the complex projects that don't fit a template. He's a veteran, a 2023 graduate of the Dallas Mavericks Cohort, and a recipient of a U.S. Senate Certificate of Commendation for accessibility advocacy.
He grew up a military brat with deep roots in Parker County. He'll tell you that's why he works the way he does: show up, do the job right, and see it through.
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How did Bobby Robinson start Black Anchor Design?
As a weekend side business in 2009. At the time, Bobby was single, raising two daughters full-time, and working a corporate marketing job during the week. Nights and weekends went to client work. By 2015 the side business had outgrown the day job, and he went all in.
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What is Bobby Robinson's mission?
To give the companies that build Texas the kind of web strategy usually reserved for firms ten times their size.
Most contractors and suppliers run websites built from templates by people who've never set foot on a job site. Bobby's work exists to fix that. Every project starts with strategy, not a layout. Who are the buyers? What do they need to see before they call? How does the site have to be built to earn that call? Then he builds it himself, so nothing gets lost between the plan and the finished site.
The rest of the mission is how the work gets done. Clients own their domains and files from day one. Accessibility is built in, not bolted on. Pricing is on the website. And when something isn't a good idea, Bobby says so before the client pays for it.
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What's it like to work with Bobby?
It starts with a free 30-minute Zoom call to look at the problem and find the gaps. If it's a fit, you get an estimate. Once you approve it, you move into an onboarding session with Bobby, then design, testing, and launch. You'll deal with Bobby at every stage, and the final payment isn't due until seven days before launch.
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How can I get in touch with Bobby Robinson?
Book a free 30-minute Zoom call. It's the fastest way to get a real conversation on the calendar.
You can also email hello@blackanchordesign.com or call (817) 818-7708 during business hours: Monday through Wednesday, 9 to 5; Thursday and Friday, 10 to 3; closed weekends and federal holidays.
In-person meetings at 2833 Crockett St., Suite 502, in Fort Worth's Cultural District can be arranged by appointment for a fee.
Existing clients with a maintenance or update request should use the support ticket system instead of email. That keeps every request tracked against your plan's response window.
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What types of businesses does Bobby typically work with?
Texas companies that build, maintain, and supply what others depend on. That covers four areas:
- Critical infrastructure: water and wastewater, electrical T&D, heavy civil, site work, and roads and bridges.
- Commercial trades: MEP, roofing, building envelope, concrete, and specialty subcontractors.
- Premium development: custom homes, land and ranch, luxury communities, and mixed-use.
- Aerospace and defense contracting: suppliers, machining and fabrication, drones, and MRO.
Within those, Bobby gravitates toward the projects that don't fit a template: historic restorations, schools, municipal facilities, civic buildings, sports facilities, and churches. When the work is outside the standard playbook, the website has to be too.
He also takes on select service and professional businesses where the buyer does their homework before calling, and the site has to hold up to it.
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Has Bobby worked with businesses in my industry before?
If you're in construction, the trades, or infrastructure, almost certainly. That's been the core of Black Anchor's client base since 2009. The work section shows the range: roofing and storm restoration, utility construction, landscape architecture, real estate development, and the contractors behind public projects.
If you're outside that world, the honest answer is maybe not, and it may not matter. Industry vocabulary he can learn fast. Knowing how a specific buyer makes a specific decision took decades. On the first call, he'll tell you plainly whether he's the right fit or point you somewhere better.
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What awards and recognition has Bobby received?
The one he'd mention first isn't a design award. In 2021, Black Anchor Design received a United States Senate Certificate of Commendation from the office of Senator Ted Cruz for its commitment to accessibility in design. That's work that makes websites usable for people with disabilities, not just people with perfect vision and a mouse.
On the industry side, Black Anchor has been named to IBTimes' 2025 Best Web Design Companies in Fort Worth, ranks on Clutch's Top Design Agencies in Fort Worth, and carries Expertise.com's 2025 designations for Best Web Designer, Best Web Developer, and Best Digital Marketing Agency. Earlier recognition includes the 2018 Lux Designer Awards, a Best of 2019 Web Design Agency award, DesignRush rankings across web design, branding, and development, and a 2023 Investopedia Top Advertising Agency listing. Bobby is also a 2023 graduate of the Dallas Mavericks Cohort.
Awards are a decent signal that someone knows the craft. The better signal is the work on this site and the clients who'll take your call about it.
Client Testimonial
"Bobby and his team at Black Anchor are the REAL DEAL."
We gave them a strict deadline for our new website, and they absolutely knocked it out of the park. Our website looks incredible, and we are already getting some great feedback from clients. I CANNOT RECOMMEND BOBBY AND HIS TEAM ENOUGH. Don't waste your time with anyone else.
Preston Dean














