Rangel Construction & Painting is a family-owned and operated business serving Fort Worth and surrounding areas for over 25 years. Specializing in drywall, painting, texture matching, and a wide range of remodeling services for residential, commercial, and industrial clients, the company is known for its professionalism, affordability, and commitment to quality. However, their digital presence and brand identity do not fully communicate their expertise, family legacy, or the breadth of services offered, limiting their ability to attract new clients and stand out in a competitive market.
The problem:
- The current website and branding do not effectively showcase Rangel Construction & Painting’s extensive experience, family values, or the diversity and quality of their services.
- The digital experience lacks modern design, intuitive navigation, and clear calls to action, making it difficult for potential clients to understand offerings or request quotes easily.
- Key differentiators—such as personalized service, deep industry knowledge, and a strong reputation for reliability—are underrepresented online, reducing trust and engagement.
- Customer testimonials and project success stories are not prominently featured, missing opportunities to build credibility and connect with new audiences
Solution:
- Brand Refresh: Develop an updated, cohesive visual identity that reflects Rangel Construction & Painting’s family heritage, professionalism, and commitment to quality. Create a color palette, logo refinements, and messaging that emphasize trust, expertise, and local roots.
- Website Redesign: Design a modern, mobile-friendly website with streamlined navigation, clear service descriptions (painting, drywall, texture, remodeling, flooring, landscaping), and easy-to-find contact forms for quotes and consultations. Highlight before-and-after galleries and service areas.
- Storytelling & Content: Craft compelling content that tells the Rangel family story, demonstrates their decades of experience, and showcases their dedication to customer satisfaction. Feature testimonials and case studies to build trust and demonstrate results.
- Service Differentiation: Clearly present the full range of services, from interior/exterior painting and drywall repair to flooring and landscaping, emphasizing the company’s ability to handle projects of any size with attention to detail and pride in workmanship.
- SEO & Local Optimization: Optimize the site for local search to attract new clients in Fort Worth and surrounding communities, ensuring the business stands out in regional searches for construction and painting services.
- Customer Support:
Add FAQs, clear service area maps, and transparent pricing information to improve the customer experience and streamline project inquiries.
