Fort Worth Website Design & Development. Built for Companies That Get Vetted Before They Get Hired.

Custom websites, built from strategy up, for businesses whose site has to earn a serious buyer's trust.

That covers five kinds of builds. Service-business websites for contractors, trades, and professional firms, from a focused owner-operator site to a multi-location authority site with dozens of service and city pages. Websites for contractors and suppliers who bid public work, built to the accessibility standards public owners now ask for. E-commerce stores on Shopify for companies selling products alongside services. Enterprise platforms for multi-brand or multi-division companies that need a single system to hold several businesses together. And custom web applications — field operations tools, client portals, internal systems — when an off-the-shelf product won't do the job.

Every build includes what most agencies quote separately: strategy and site architecture, copywriting, on-page SEO and schema markup, accessibility, performance, analytics setup, and post-launch support. After launch, monthly maintenance and local SEO plans keep the site working; annual cloud hosting is available separately.

The platforms are Duda, Wix Studio, and Shopify. No WordPress, no templates, and the person who plans the site is the person who builds it.

Six to sixteen weeks from kickoff. A focused site for an owner-operator runs 6 weeks. An authority site with 11–25 pages runs 8. A multi-location site with 26–75 pages runs 10, and a Shopify store runs 8–10. An enterprise platform with 75 or more pages runs 12–16.

The clock starts the day the project kicks off, not the day you sign. Most projects are booked two months or more out, so from first call to launch, plan on three to six months.

The biggest variable is on your side, not mine. Content, photos, and approvals that come back in a day keep a project on schedule; a design review that sits for a week adds a week to launch. The other variable is scope creep — every page added after the plan is approved is time added to the timeline, which is why the plan gets approved before anything is built.

If you're working against a hard date, say so on the first call. Some deadlines can be met with a rush fee; some can't, and it's better to know which before you pay anything.

Yes, in two layers.

The first layer is built into every site and costs nothing extra. Clean architecture, one topic per page, service and location pages written for the searches your buyers run, fast load times, accessibility, schema markup, and analytics setup. That's the foundation, and most of what gets sold as "SEO" later is fixing sites that skipped it.

The second layer is ongoing, and it's optional. Monthly local SEO plans start at $1,100 and cover the work that keeps a site moving after launch: Google Business Profile optimization, citation building, backlinks, a steady cadence of content written for your trades and your service area, and reporting so you can see what changed. Larger plans add more keywords, more content, and structuring for AI answer engines.

What isn't included, at any price, is a ranking guarantee. I control the execution; Google controls the results. Anyone who promises page one is guessing or planning shortcuts that get you penalized.

Yes. Shopify stores are a dedicated package — a fully custom build with up to 25 flexible pages, delivered in 8–10 weeks, with 90 days of post-launch support, priced at $17,500. I'm a Certified Shopify Partner.

Where these projects fit best is a business that sells products alongside services: a supplier that also installs, a manufacturer with a dealer network and a direct line, a trades company with a parts or equipment side. Those stores need what a template shop doesn't provide — a brand that aligns with the rest of the company, product pages written for buyers who know what they're looking for, and a checkout that doesn't fight the customer.

Every store ships with the same foundation as a service site: strategy first, on-page SEO and schema, accessibility, analytics, and documentation. After launch, you get the Shopify login and full ownership; nothing about the store depends on me.

What I don't build is a general retail store with a thousand SKUs and a marketing calendar built around Instagram. That's a different business, and there are people who do it better.

Three platforms, chosen by what the site needs to do: Duda for most service and municipal sites, Wix Studio when the design needs more custom control, and Shopify for e-commerce—built on no-code and low-code platforms that ship faster and cost less to maintain than a ground-up codebase.

Around the platform, every site gets the same stack: AWS cloud hosting, JSON-LD schema markup, Google Analytics and Tag Manager, an accessibility layer built to WCAG standards, and performance tuning so the site loads fast on a phone in a truck cab. Design and prototyping happen in the Adobe suite and Figma; files and documentation are stored in Dropbox, where you have access.

Why I don't use WordPress. It's the platform most of my clients arrive from with a site that's slow, out of date, or hacked, because it depends on someone maintaining plugins nobody's watching. The platforms above handle hosting, security, and updates as part of the service.

Three shifts matter, and they all favor businesses that do the fundamentals well.

The first click is disappearing. More buyers now ask an AI assistant "who does commercial roofing in Fort Worth" than type it into Google, and the assistant answers in a paragraph rather than a list of links. Sites that get named in those answers are the ones with clear, factual pages about specific services, published prices, real addresses, and structured data that tells the machine what the business is. Vague brand copy is invisible to an answer engine. Specificity is the new ranking factor.

Accessibility became a legal deadline. Public entities face federal web-accessibility rules with compliance dates in 2026 and 2027, and the contractors and vendors who serve them are being asked to meet the same standard. Accessibility used to be a nice-to-have on a checklist; it's now a procurement requirement and a lawsuit risk. Sites built to WCAG from the start cost far less than sites retrofitted after a demand letter.

Speed and trust replaced flash. The animated, scroll-heavy site of five years ago tests badly on a phone in a truck cab, and buyers have stopped rewarding it. What converts now is a fast page that answers the buyer's question on the first screen, shows proof — projects, people, numbers — and makes the next step obvious. Design got quieter because the buyer got busier.

What hasn't changed is the reason the site exists. It's still there to make a stranger trust you enough to call. The technology around that goal keeps moving; the goal doesn't.

Yes. Every site I build for a contractor includes project pages written for the people who vet you: general contractors, owners' reps, and procurement officers.

A project page that wins work answers what a buyer checks before they call: what you built, for whom, where, how big, and what was hard about it. I write each one around scope, location, project type, your role on the job, and photos of the finished work. A wall of pictures with no context doesn't tell a prime contractor whether you can handle their job.

The Captain package ($11,000–$16,000, 16–25 pages) includes written project stories. Larger firms with deep project histories fit the Vice Admiral package (26–75 pages, from $16,500). Recent builds include Texcon Utility, AVID Roofing & Waterproofing, and C&H Hardwoods.

Black Anchor Design builds B2B websites for Texas contractors, utilities, and manufacturers, based at 2833 Crockett St., Ste. 502, in Fort Worth's Cultural District.

Most projects start with a free 30-minute Zoom call, and most of the work happens remotely. In-person meetings at Crockett St. are available by appointment for $220 an hour. Call (817) 818-7708, Monday through Wednesday 9 a.m. to 5 p.m., or Thursday and Friday 10 a.m. to 3 p.m.

I work with commercial trades, critical infrastructure, healthcare, premium development, and aerospace and defense suppliers across Fort Worth, DFW, and Texas.

Every Black Anchor Design website includes on-page SEO at no extra cost, with packages starting at $8,500 and every price published on the pricing page.

Included in every build: strategy and site architecture, copywriting, service and location pages written for the searches your buyers run, schema markup, accessibility, analytics setup, and post-launch support (30 to 120 days depending on the package). Most agencies quote several of those separately.

Ongoing local SEO is optional and starts at $1,100 a month. What isn't included at any price is a ranking guarantee. I control the work; Google controls the results.

Value isn't the lowest number. A cheap site that buyers skip costs more than it saved. Every package and price is on the pricing page.

If general contractors, owners' reps, or procurement officers vet you online before they hire you, a professionally built site is usually the better choice; a DIY builder makes sense when your work comes from referrals and the site only needs to confirm you exist.

The tool isn't the difference. I build on Duda, Wix Studio, and Shopify, which are platforms too. The difference is what goes into the site: research on how your buyers search, copy written about your actual projects and certifications, page structure search engines and AI tools can read, and accessibility built to WCAG standards.

A DIY site costs less up front and takes your time instead. If your estimator or office manager is building it at night, that time has a price. Read the full comparison: Custom-Built vs. DIY Website Builders for Commercial Contractors.

It depends on fit: Black Anchor Design is a strong choice for commercial and B2B contractors who want one person to plan, write, and build their site at a published price, and the wrong choice for residential businesses, booking-driven businesses, or budgets under $8,500.

What's different: the person on your first call writes the strategy, designs the pages, and builds the site. Prices and delivery dates are set before we start. You own your domain and files from day one. I hold a U.S. Senate Certificate of Commendation for accessibility advocacy.

What I don't do: logos, residential lead generation, or retail stores built around Instagram. If that's what you need, another agency will serve you better, and I'll tell you so on the first call.