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What Should You Expect From Your Web Strategist?

Before we get into the specifics of some of the types of things your web strategy partner might be able to help you with, it’s essential to understand that not all services are suitable for all people. You should seek someone out that is willing to take a customized approach to assist you with your online reputation.

1. Website Content & Structure Analysis & Development Assistance - Ensure that your website content and architecture are well-organized is one of the essential services a web strategy partner can provide.

2. Technical Web Design & Development Advice - with domain registration, hosting, and content management systems, working with someone with experience planning and developing websites is a must.

3. Keyword Research, Discovery, Mapping, and Planning - In my experience, the importance of keyword strategy earning and the truth is that your keywords matter.

4. Web Strategy Training - While there are many things that your web strategy partner can and should handle for you, there are some things you may decide are better handle by you or someone at your firm. If this is the case, your web strategy partner should offer training to ensure that what you are doing in-house follows best practices.

5. Link Acquisition - If you know anything about the web and search engines, you know that links are vital. But not all links are created equally. And how you go about acquiring new links is critically essential.

6. Local Search Marketing Strategies - If you have a local consumer practice, local search marketing is a great opportunity. Unfortunately, the number of web consultants that understand local online marketing is much smaller than those that know traditional search engine optimization only.

It’s also important to recognize that not all online landscapes are the same. Legal is a particularly competitive online space. That is why it is helpful to seek out a web partner with expertise in design, development, SEO—a general understanding of legal practice areas, and even geographies similar to yours. Your web strategist should have some knowledge of these rules and help you make decisions that keep you in compliance.

I hope you found this article informative!