TEXCON UTILITY, LLC.

Texcon Utility asked us to create a brand identity, develop a business strategy, and design a welcoming, polished, and contemporary website that captures a soulful essence through a compelling online presence.


  • Brand Strategy
  • Brand Guidelines
  • Web Design
  • Web Development

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Strategic Approach


Service-Disabled Veteran-Owned, DBE and SBE certified, operating across twelve states from the Southern seaboard to the East Coast. Owner Ben Tomerlin needed a brand that read serious to municipal and commercial procurement teams, and a bilingual English/Spanish site for the field crew side of the business. Built the identity and a custom field operations app for Job Safety Analysis forms — both deliverables tied to one operation.


Brand Positioning


  • Veteran-owned expertise - Military precision and reliability
  • Multi-state capability - Geographic reach across the Southern seaboard and the East Coast
  • Specialized services - Complex utility project expertise


Core Deliverables


Website Content


  • Service area pages for Texas counties (Tarrant, Dallas, Parker)
  • Alphabetically organized city listings for enhanced UX
  • Targeted content for 12-state service expansion
  • Complete service portfolio: excavation, utility installation, shoring design, logistics, roll-off dumpsters, site development


SEO Implementation


  • Meta titles under 55 characters, descriptions under 160 characters
  • Strategic H1/H2 tag structure for search optimization
  • Local SEO targeting for multi-county areas
  • Geographic-specific landing pages


Brand Messaging


  • Professional yet approachable tone
  • Technical expertise without jargon overload
  • Trustworthy, results-focused communication
  • Core values: reliability, comprehensive capabilities, local expertise


Expected Outcomes


  • Enhanced search visibility across all service territories
  • Professional brand presence builds client confidence
  • Improved lead quality through better-qualified inquiries
  • Scalable framework for continued geographic expansion
  • Measurable ROI through improved lead generation


Success Metrics

  • Search rankings for target keywords
  • Organic traffic growth
  • Lead quality improvement
  • Brand recognition in target markets
  • Geographic expansion success


CREATIVE BRIEF

TEXCON UTILITY LLC

Brand Guidelines

TEXCON UTILITY, LLC

Texcon Utility Brand Guidelines 2025 cover. Black background with white and red text and lines.
Color palette with red, white, electric red, Charleston green, black olive, and black brand colors.
Typography guide showcasing the Inter typeface family: uppercase, lowercase, numbers, symbols, and a
Page detailing secondary typography using the font Poppine, showing bold and regular font styles with example text.
Black TEXCON pickup truck with red graphics in a branded promotional layout.
Black TEXCON pickup truck with red graphics in a branded promotional layout.
Black TEXCON pickup truck with red graphics in a branded promotional layout.
Black TEXCON pickup truck with red graphics in a branded promotional layout.

LOGO SYSTEM

TEXCON UTILITY, LLC.

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web design &

DEVELOPMENT

Texcon utility llc

GOOGLE AI MODE

texcon utility llc

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