c&h HARDWOODS

C&H Hardwoods asked us to create a brand identity, develop a business strategy, and design a welcoming, polished, and contemporary website that captures a soulful essence through a compelling online presence.

Brand Strategy
Brand Guidelines
Web Design
Web Development

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C&H Hardwoods is a premier distributor of high-quality hardwoods and specialized lumber, serving commercial and residential clients across Texas and Oklahoma. C&H Hardwoods also provides comprehensive custom services: their advanced moulding operation can replicate profiles from any sample, CAD file, or drawing, producing large volumes with precision; their in-house priming services prepare wood surfaces for finishing, enhancing durability and appearance; and their expert CAD design and grinding services enable the creation of custom hardwood components tailored to exact specifications.

The problem:

C&H Hardwoods, a respected hardwood distributor serving Texas and Oklahoma since 1994, faced significant challenges they didn't have a website and inconsistent brand identity, which limited their online visibility and made it difficult for customers to understand their full range of products and custom services. To address these issues, Black Anchor Design conducted a comprehensive brand audit and competitive analysis, then delivered a modern, visually compelling website that accurately reflects C&H’s expertise, product range, and commitment to quality.

Solution:

The new site features clear, approachable content that explains technical services like custom mouldings and CAD design, while enhanced SEO strategies have improved C&H’s search rankings and visibility in the DFW region. Black Anchor Design also refreshed the company’s visual identity to ensure consistency across all platforms and developed user-friendly features to streamline customer inquiries and showcase C&H’s capabilities to both contractors and homeowners. As a result, C&H Hardwoods now enjoys a robust digital presence that builds trust, educates customers, and supports business growth in both existing and new markets.