The Black Anchor Design Blog - Hacks To Grow, Learn, and Expand.

Why poorly executed SEO can hurt your business?

Tue, 02 Dec 2025 20:42:18 GMT

Why is poorly executed SEO not only a waste of money, but it can also harm your business?

Practices such as keyword stuffing, low-quality backlinks, duplicate content, and outdated technical methods can trigger Google penalties, drop your rankings, and erode customer trust before you even get a chance to compete.

At Black Anchor Design, we offer comprehensive local SEO services, including aggressive local keyword research, AI-powered content optimization, on-page technical SEO, local citation building, and advanced AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies. Our approach ensures you rank well on Google Maps, local business listings, and AI-driven platforms like ChatGPT, Perplexity, and Google's AI Overviews.

We have been leveraging AI for several years to help our clients rank and be found across both traditional and generative search platforms. Let's be honest about expectations: meaningful SEO results typically take 3 to 6 months to materialize. Keyword research services range from $800 to $3,200, while GEO/AEO services range from $3,500 to $9,500.

Your website requires ongoing updates, fresh content, and technical maintenance to remain competitive—search algorithms evolve constantly, and stagnant sites quickly lose ground. If you're looking for a "set and forget" website, our services may be more than you need. Black Anchor Design is built for business owners who recognize that, going into 2026, marketing is not optional; it’s the driving force behind survival and growth.

We are your strategic partner for service-based businesses ready to invest in continuous optimization, measurable ROI, and long-term digital success.

Black Anchor Design SEO Services

In 2025, AI search isn't just changing SEO—it's redefining how authority, visibility, and customer discovery work online.

Thu, 06 Nov 2025 16:09:40 GMT

In 2025, AI search isn't just changing SEO—it's redefining how authority, visibility, and customer discovery work online.

Trend #1: Brand Citations Over Backlinks
**Key Shift**: AI systems (ChatGPT, Perplexity) now prioritize brand mentions over traditional backlinks.

Trend #2: Community Platforms Losing AI Ranking Power
**Key Shift**: Reddit and Quora are losing SEO weight as AI prioritizes verified expert authority.

Trend #3: LLMs Are Becoming Transaction Endpoints
**Key Shift**: AI platforms are becoming sales channels, not just referral sources.
August 2025)

Trend #4: AI Ads Are About to Dominate Organic Results
**Key Shift**: OpenAI is launching an ad platform in 2026; organic mentions will lose visibility.

Trend #5: Voice-Based AI Search Creates Winner-Takes-All Markets
**Key Shift**: In voice search, ranking first is the only position that matters. Second place doesn't exist.

Bonus: Keywords Are Dead—Topics Rule
**Key Shift**: AI doesn't scan for keyword density; it evaluates full topic coverage and intent alignment.

The future of SEO isn't about backlinks or keywords—it's about **brand authority, verified expertise, topic mastery, and AI-native optimization**. Businesses adapting now will dominate; those that don't will become invisible in AI-driven search results.

The "Neighborhood SEO" Strategy: How Creating Local Service Pages Dominates Google Maps in Your Entire Service Area

Wed, 05 Nov 2025 21:21:12 GMT

The "Neighborhood SEO" Strategy: How Creating Local Service Pages Dominates Google Maps in Your Entire Service Area

As a service business owner, you live and die by the local search. You've done everything right: you've set up your Google Business Profile (GBP), you're based in a central location (like Fort Worth, for example), and you've informed Google that you service a 20-mile radius.

So why does your phone stay silent?

Why, when you check Google Maps from a different part of town—a neighborhood you know you serve—does your business disappear entirely from the "3-Pack," replaced by competitors you've never even heard of?

This is the most common frustration we hear from plumbers, electricians, roofers, and other service pros. The answer isn't that your business is "bad" or that Google "hates you."

The answer is that you're fighting against Google's #1 rule for local search: Proximity.

But what if, instead of fighting that rule, you could use it to conquer every single neighborhood in your territory?

That's the " Neighborhood SEO Strategy ," and it's the difference between waiting for the phone to ring and having to hire a new dispatcher.

Unlocking the Creative Potential: Exploring the Best Creative Agency in Fort Worth

Tue, 17 Sep 2024 15:37:50 GMT

Unlocking the Creative Potential: Exploring the Best Creative Agency in Fort Worth

In today's fast-paced and competitive business landscape, standing out from the crowd is more crucial than ever. Companies are constantly seeking innovative ways to capture the attention of their target audience and leave a lasting impression. This is where creative agencies step in, armed with their expertise in branding, marketing, and design to help businesses unlock their full creative potential.

If you're in Fort Worth and looking to elevate your brand, partnering with a top-notch creative agency can be a game-changer. In this blog post, we will delve into the world of creative agencies in Fort Worth, exploring their services, the benefits they offer, and how to choose the right one for your business needs.

What Does a Creative Agency Do?

A creative agency is a team of skilled professionals specializing in various creative disciplines, including graphic design, web development, advertising, branding, content creation, and more. They work collaboratively to develop and execute creative strategies that align with a business's goals and objectives.

From crafting compelling brand identities and designing eye-catching websites to creating engaging marketing campaigns and producing captivating content, a creative agency can handle all aspects of a business's creative needs.

Benefits of Partnering with a Creative Agency

Expertise and Experience: Creative agencies bring a wealth of knowledge and experience to the table. Their teams consist of talented individuals who are experts in their respective fields. By partnering with a creative agency, businesses can tap into this expertise and leverage it to their advantage.

Fresh Perspective: Sometimes, businesses can get stuck in a creative rut. A creative agency can offer a fresh perspective and inject new ideas into the mix. Their outside perspective can help businesses see things from a different angle and develop innovative solutions.

Time and Cost Savings: Outsourcing creative tasks to an agency can save businesses valuable time and resources. Instead of hiring and managing an in-house creative team, businesses can rely on an agency to handle their creative needs efficiently and effectively.

Access to Cutting-Edge Tools and Technologies: Creative agencies stay up-to-date with the latest trends and technologies in the industry. By partnering with an agency, businesses can gain access to these tools and technologies without having to invest in them themselves.

Choosing the Right Creative Agency in Fort Worth

With so many creative agencies in Fort Worth, choosing the right one can be overwhelming. Here are a few factors to consider:

Portfolio and Expertise: Review the agency's portfolio to get a sense of their style and capabilities. Make sure their expertise aligns with your business needs.

Client Testimonials and Reviews: Read client testimonials and reviews to gauge their reputation and client satisfaction.

Communication and Collaboration: Choose an agency that values open communication and collaboration. You should feel comfortable sharing your ideas and feedback with them.

Budget: Set a realistic budget for your creative needs and find an agency that can work within your constraints.

Conclusion

Partnering with a creative agency in Fort Worth can be a transformative experience for your business. By leveraging their expertise, creativity, and resources, you can unlock your brand's full potential and achieve remarkable results. Take the time to research and choose the right agency that understands your vision and can help you bring it to life.

Remember: The best creative agency for your business will depend on your specific needs and goals. Don't hesitate to reach out to multiple agencies and ask for proposals before making your final decision.

Let your creativity soar with the help of a Fort Worth creative agency!

2833 Crockett St. Ste. 502

Fort Worth, Texas 76126

What does Google guaranteed means?

Fri, 13 Sep 2024 14:38:11 GMT

Get guaranteed through google!

Unlocking Trust and Business with Google Guaranteed: A Guide for Small Business Owners

In today's digital age, building trust with potential customers is essential for the success of any small business. One powerful way to do this is by earning the coveted Google Guaranteed badge. This badge, prominently displayed on your Google My Business profile, signifies to consumers that your business is reliable, trustworthy, and backed by Google.

What is Google Guaranteed?

Google Guaranteed is a program that verifies the legitimacy and quality of local service businesses. Customers who book a service through a Google Guaranteed business are assured that their satisfaction is protected. If they're unhappy with the service, Google may offer a refund. This added layer of security can significantly boost your business's reputation and attract more customers.

How Can Black Anchor Design Help You Achieve Google Guaranteed?

At Black Anchor Design, we are experts in building trust and credibility in the digital landscape. Our team's extensive knowledge and experience can guide you through becoming Google Guaranteed, ensuring your business meets all the requirements.

Here's how we can help:

Comprehensive Review: We'll thoroughly review your business to identify any areas that need improvement to meet Google's standards.

Optimization: We'll optimize your Google My Business profile and website to ensure they accurately reflect your business and are search engine friendly.

Verification Assistance: We'll help you verify and ensure that all required documentation is submitted on time and accurately.

Ongoing Support:

Even after you achieve Google Guaranteed, we'll provide continuous support. We'll help you maintain your status and improve your online presence, ensuring you always have the support you need to succeed. Why is Google Guaranteed Important for Small Businesses?

Increased Visibility: Google Guaranteed businesses often appear higher in search results, making it easier for potential customers to find you.

Enhanced Trust: The Google Guaranteed badge instantly conveys trust and credibility to customers.

More Bookings: As customers become more confident in your business, you'll likely receive more bookings and increase your revenue.

Competitive Advantage: By becoming Google Guaranteed, you can differentiate yourself from competitors without earning the badge.

Conclusion

Imagine the possibilities that come with the Google Guaranteed badge. It's a game-changer for small businesses, a powerful tool for building trust, attracting new customers, and increasing revenue. We're committed to helping you achieve this goal at Black Anchor Design.

How COVID-19 Accelerated Web Design: A Look Back

Wed, 11 Sep 2024 18:07:21 GMT

How COVID-19 Accelerated Web Design: A Look Back

A Look Back

2020 was a turning point for many industries, and web design was no exception. The sudden onset of the COVID-19 pandemic forced businesses to adapt quickly to a new reality, and one of the most significant changes was the accelerated pace of web design.

The Shift to Remote Work

The most immediate impact of the pandemic was the rapid shift to remote work. As businesses closed their physical offices and employees began working from home, there was a surge in demand for digital tools and resources. It included websites facilitating remote collaboration, online meetings, and digital document sharing.

E-commerce Boom

Another major factor driving the acceleration of web design was the e-commerce boom. With physical stores forced to close, many businesses turned to online sales to stay afloat. This led to a surge in demand for e-commerce websites and a need for them to be built quickly and efficiently.

Increased Focus on User Experience

As more people relied on the internet for their daily needs, the importance of user experience became even more evident. Websites that were difficult to navigate or slow to load were more likely to lose visitors. This led to a renewed focus on creating sites that were not only visually appealing but also easy to use and accessible.

Emerging Technologies

The pandemic also accelerated the adoption of new technologies, such as artificial intelligence (AI) and augmented reality (AR). These technologies could be used to create more engaging and personalized website experiences. For example, AI could be used to personalize product recommendations, while AR could provide virtual product try-ons.

Lessons Learned

The COVID-19 pandemic has taught us many valuable lessons about the importance of digital transformation. It has shown that businesses must be prepared to adapt quickly to changing circumstances and that investing in a solid online presence is essential for long-term success.

As we move forward, the pace of web design will continue to accelerate. Businesses that can keep up with the latest trends and technologies will be well-positioned to thrive in the digital age.

Dallas Mavericks MBA Finals 2022-2023

Fri, 06 Sep 2024 17:07:46 GMT

Shelby Patrice with Budget University wins Mavs Business Assist finals.

Aug 23, 2023

A New Dawn for Budget University: Shelby Patrice's Inspiring Journey

Shelby Patrice couldn't shake the excitement as the sun peeked through her blinds that morning. The night before, she'd tossed and turned, her mind racing with her pitch for the Mavs Business Assist finals. The $25,000 prize could be a game-changer for her struggling small business, Budget University.

But more than the money, Shelby saw an opportunity to create a legacy. She wanted to be a beacon of hope for other Black families, helping them build generational wealth and financial freedom. As she drifted off to sleep, she imagined what her life would be like if she won.

The next morning, that dream felt closer than ever. "Something just felt different," Shelby explained. "I had this sense of calm and peace. In my spirit, I just knew it would be a good day."

And it was. That evening, Shelby stood on stage, holding a giant check. She'd won the Mavs Business Assist finals pitch contest, a culmination of months of hard work and dedication.

"I want to thank the Dallas Mavericks for believing in me," Shelby said. "This program drastically changed my life. I learned so much about marketing, legal documents, and business registration. Today is the anniversary of my grandmother's death, and everything has just come full circle."

The prize money would help Shelby expand Budget University, an online school that teaches financial literacy to middle and high school students. She believes it's essential for young people to learn these principles early to set themselves up for success.

Shelby was one of eight diverse small business owners who competed in the Mavs' pitch competition. Lan Pham with DPC Health was the runner-up and won a $15,000 prize.

Mark Cuban, the owner of the Dallas Mavericks, was on hand to offer words of encouragement to the participants. "Trust is everything," he shared. "People are willing to pay $3 extra when they trust you."

Shelby's journey is a testament to the power of perseverance and the importance of chasing your dreams. From overcoming personal challenges to building a successful business, she's shown that anything is possible with hard work and dedication.

United States Senate Commendation to Black Anchor Design

brobinson@blackanchordesign.com (Bobby Robinson) — Thu, 17 Nov 2022 17:08:04 GMT

United States Senate Certificate of Comedication to Black Anchor Design

We proud to announce that Black Anchor Design was honored in receiving United States Senate Certificate of Commendation on the occasion of the Weatherford Chamber of Commerce Ribbon Cutting Ceremony on the 11th day of June, 2021.

Accelerate Fort Worth Foundation - Black Anchor Design

brobinson@blackanchordesign.com (Bobby Robinson) — Thu, 17 Nov 2022 15:35:49 GMT

Accelerate Fort Worth Foundation - October Grant Recipients

We are honored to say Black Anchor Design was one of ten Accelerate DFW Foundation grant recipients. Many “thank-you” to The University of Texas at Arlington - College of Business for sponsoring a great happy hour Monday evening at the business center! Thank you, board members, for hosting, and congrats to all the other October grant recipients!

Dallas Mavericks MBA Cohort Session 2

brobinson@blackanchordesign.com (Bobby Robinson) — Thu, 17 Nov 2022 15:19:09 GMT

Dallas Mavs Second MBA Session on November 9, 2022

Million Dollar Procurement Contracts with the City of Dallas Office of Procurement Services and SBA Certifications.

3 Best Web Designers in Fort Worth, TX

brobinson@blackanchordesign.com (Bobby Robinson) — Wed, 28 Sep 2022 21:50:32 GMT

Top 3 Web Designers in Fort Worth, Texas

Expert recommended Top 3 Web Designers in Fort Worth, Texas. All of our web designers actually face a rigorous 50-Point Inspection , which includes customer reviews, history, complaints, ratings, satisfaction, trust, cost and general excellence. You deserve only the best!

https://threebestrated.com/web-designers-in-fort-worth-tx

Top 13 Web Design Agencies in Fort Worth

brobinson@blackanchordesign.com (Bobby Robinson) — Wed, 28 Sep 2022 20:36:17 GMT

Digital.com Announces Top 13 Web Design Firms in Fort Worth for September 2022.

Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best web design firms in Fort Worth. The top companies were selected based on multiple services, firm size, and industry focus.

Experts at Digital.com examined companies that offer additional branding or marketing services to help businesses scale up. Each firm was expected to demonstrate industry expertise in specific areas like manufacturing, retail, hospitality, and healthcare. The guide also features large and small firms to meet a variety of budgets and service needs.

“Our experts spent hours reviewing many web design companies in Fort Worth that can offer a broad range of services and industry expertise,” says Josephine Miller, PR Manager of Digital.com. “This guide will help businesses narrow their search for top-rated firms.”

Researchers at Digital.com conducted a 40-hour assessment of over 49 companies across the city. To access the complete list of best web design companies in Fort Worth, please visit.

Dallas Mavericks' Take Action Cohort - The Lonely Entrepreneur.

brobinson@blackanchordesign.com (Bobby Robinson) — Thu, 22 Sep 2022 16:49:18 GMT

Dallas Maverick MBA Program

The lonely entrepreneur cohort!

https://www.mavs.com/mavstakeaction/

Thousands of DFW businesses and owners applied, but I have the distinct privilege of saying I got selected to participate in the Dallas Maverick MBA Program - The lonely entrepreneur cohort!

The Dallas Mavericks have partnered with The Lonely Entrepreneur to empower 100 diverse entrepreneurs with the access to knowledge, tools, and support they need to succeed as part of the Mavs Business Assist (MBA) program. The program is open for applications from now until July 31.

In this program, selected entrepreneurs will gain one year of free access to The Lonely Entrepreneur Learning Community – a comprehensive resource for the knowledge, tools, and support every entrepreneur needs. Specifically, the program will provide entrepreneurs with 500 application- based learning modules on business and personal issues, online group coaching, exposure to funding opportunities, and much more.

In addition to having access to the online learning tools, the cohort of 100 MBA entrepreneurs will have the chance to gather, connect and learn at four different business sessions hosted in partnership with the Dallas Mavericks and The Lonely Entrepreneur, Coca Cola, TIAA, The Dallas Regional Chamber of Commerce, and The Dallas Black Chamber of Commerce.

Black Anchor Design Doesn't Do Spec Work

brobinson@blackanchordesign.com (Bobby Robinson) — Fri, 27 May 2022 15:31:19 GMT

We Don’t Do Spec Work.

There is no such thing as a free lunch – and when all aspects of spec work are considered, we’re inclined to agree.

Work done for free before terms are agreed upon– is still prevalent in the design, advertising, and communication industries. Spec work is a controversial hydra of a concept, appearing with multiple heads that pop up over and over:

– Unpaid work done to prove an agency’s quality to a prospective client

– Competitions wherein one prize is awarded among multiple (read: hundreds) applicants

– Volunteer or pro bono work done for public benefit

– Internships or other educational roles

Now, when we say spec projects, we’re mainly referring to the first point: Unpaid work done in hopes of winning a client over. This is one of its most complex forms and has regrettably been recognized as an acceptable business practice when working with visual communication—got to give those wacky creative types a once over before investing, right?

But are spec projects beneficial to the clients receiving them? Again, we argue no — this is why we don’t do spec work.

Spec Is a Flawed Concept

It sounds great for clients on paper, but it’s an old-fashioned idea that doesn’t hold up to logical scrutiny. Nobody in skilled trades works on spec, so why do we hold our creative professionals to a different standard?

Spec work is typically sought by clients who think it’s a cost-effective way to receive a variety of creative options, but these benefits aren’t all they’re cracked up to be—if they exist at all.

Where’s the Collaboration?

The creative process takes time, with plenty of back-and-forth between the client and many hours of pre-design research and fine-tuning to produce something that is “on-brand.”

Speculative work, by its nature, is a one-way, one-time process. As a result, agencies are forced to sweat out their creative talents for free, often with nothing more than a minimal design brief to guide them along the way.

These ingredients bubble together into the unspectacular smokescreen of spec work, producing a usually substandard product and a poor reflection of the agency’s true talents. As a result, groundbreaking does not happen with spec work, and clients typically hire the best of the worst that engage the spec work RFPs.

How much does Local SEO cost | Black Anchor Design

brobinson@blackanchordesign.com (Bobby Robinson) — Thu, 17 Feb 2022 03:22:52 GMT

SEO and Cost

What determines the cost “Investment" into SEO?

Ever heard about outrunning a bear? If you’re in the woods with your friends and an angry bear starts chasing you, then how fast do you need to run?

Doesn't matter just outrun your friends. No one-size-fits-all solution there.

1 - Competitors.
In a more competitive industry, then, unfortunately, you’ll have to invest more in your SEO. You’ll have to work harder to create a more relevant webpage and to build up your domain authority than a business in a less competitive industry.

2- How many offices or locations
> Ranking local Google Business Profiles for each location
> Maintaining other directory listings for each site.
> Building additional citations .

3 - Multiple Products or Services?
> Expanding your reach by targeting
> Build separate web pages for each product or service.
> Analyze the competition

There is no one-size-fits-all resolution for SEO. As a result, the range in fees is quite broad. For businesses in less competitive industries, with one location and a limited number of services, the investment for SEO fees is often in the range of $1500 + a month.

For businesses in more competitive industries, targeting multiple locations and a more comprehensive range of services with larger websites, the investment could start at $5500 + a month.

Determining your need and how fast you want to get there.

How do you stand apart from competitors?

brobinson@blackanchordesign.com (Bobby Robinson) — Sun, 06 Feb 2022 19:19:45 GMT

Positioning

You've probably heard about the concept of brand positioning. Positioning is the heart of your business. It sets the benefits and competitive advantages and what it means to the target market. Black Anchor Design specializes in helping our customers establish an emotional connection with their audience and how you want your brand to be perceived to the general public and in the minds of your customers and your competitors.

4 Hour Session

Starting Fee: $4200

Book A Consultation: https://squ.re/3ud9XzJ

Top Digital Agency from UpCity | Black Anchor Design

brobinson@blackanchordesign.com (Bobby Robinson) — Thu, 14 Oct 2021 20:25:04 GMT

Featured On UpCity - Top Digital Agency

Guess what! — Black Anchor Design is super excited that we can FINALLY announce that we are one of the top service providers in Fort Worth, TX According to UpCity, we are featured in several lists:

Top Digital Marketing Agencies

https://upcity.com/digital-marketing

Top Drupal Development Companies

https://upcity.com/website-development/drupal

Top Ecommerce Development Companies

https://upcity.com/ecommerce-development

Top Website Development Companies

https://upcity.com/website-development

Top Digital Marketing Agencies in Fort Worth

https://upcity.com/digital-marketing/ft-worth

Top Drupal Development Companies in Ft. Worth, TX

https://upcity.com/website-development/drupal/ft-worth

Top E-commerce Development Companies in Ft. Worth, TX

https://upcity.com/ecommerce-development/ft-worth

Top Website Development Companies in Ft Worth, TX

https://upcity.com/website-development/ft-worth

Please leave us a review:

https://upcity.com/local-marketing-agencies/profiles/black-anchor-design

Thank you, UpCity!

If you’ve never heard of UpCity before, you’ve got to check them out.

www.upcity.com

East Parker County Chamber of Commerce Leads Group at the railhead.

Thu, 07 Oct 2021 13:14:05 GMT

East Parker County Chamber of Commerce Leads Group at the railhead.

Speaker today was Lindsay Ellis.

Black Anchor Design at the East Parker County Chamber of Commerce Leads Group

A Productive Morning at Railheads BBQ

Last week, Black Anchor Design had the pleasure of attending the East Parker County Chamber of Commerce Leads Group meeting at Railheads BBQ. It was a morning filled with networking, learning, and delicious food.

One of the highlights of the meeting was a captivating presentation by Lindsay Ellis from State Farm. Lindsay provided valuable insights into the world of insurance and shared tips on how businesses can protect themselves from potential risks. Her informative speech was both engaging and thought-provoking.

In addition to the presentation, the Leads Group meeting offered a great opportunity to connect with other local business leaders and explore potential partnerships. We enjoyed chatting with attendees and learning about their businesses and goals.

Overall, it was a productive and enjoyable morning, and we look forward to attending future Leads Group meetings.

Would you like to learn more about Black Anchor Design or the East Parker County Chamber of Commerce?

Benbrook Business Exchange | Black Anchor Design | Fort Worth, TX

Wed, 06 Oct 2021 13:02:48 GMT

This is a subtitle for your new post

BBE at The Album

Hi, friends! I would like for you to learn more about Benbrook Business Exchange. We are a value-focused networking group. Our group is composed of highly skilled individuals in our respective fields. We focus on helping build community relationships in a progressive and productive business environment. We share ideas and strategies that stimulate networking growth and success.

Join our Facebook and LinkedIn Group Benbrook Business Exchange , check out our upcoming events, get to know us, tell us how we can help you grow, and join us at our next event!

Branding and Merchandise for Black Anchor Design

Fri, 01 Oct 2021 12:47:45 GMT

Big Thank You to and appreciation to Karina from C & K Design, LLC for getting these done for me! Highly recommend A+++

C&K Design: A Partner in Branding and Merchandise for Black Anchor Design

How C&K Design Elevated Black Anchor Design's Brand Identity

When it comes to creating a lasting impression, merchandise plays a crucial role. For Black Anchor Design, a leading web strategy consultancy, finding the right partner to bring their brand to life through tangible products was essential. That's where C&K Design stepped in.

A Collaboration of Creative Minds

C&K Design, a renowned design and manufacturing firm, joined forces with Black Anchor Design to develop a line of merchandise that accurately reflected the consultancy's unique brand identity. By combining their expertise in design, production, and materials, they created a collection that resonated with Black Anchor Design's clients and the community.

Key Elements of the Collaboration:

Brand Alignment: C&K Design carefully analyzed Black Anchor Design's brand values, mission, and target audience to ensure that the merchandise aligned seamlessly with their existing branding.

Design Innovation: Their creative team worked closely with Black Anchor Design to develop innovative and visually appealing designs that captured the essence of the brand.

Quality Materials: C&K Design sourced high-quality materials to create products that were not only stylish but also durable and long-lasting.

Production Excellence: With their state-of-the-art facilities and experienced craftsmen, C&K Design ensured that the merchandise was produced to the highest standards of quality.

The Impact of the Partnership

The collaboration between Black Anchor Design and C&K Design resulted in a line of merchandise that exceeded expectations. The products not only served as promotional tools but also became valuable assets for Black Anchor Design's clients and employees. By showcasing their brand in a tangible way, Black Anchor Design was able to strengthen their connection with their audience and enhance their reputation.

A Successful Partnership

The success of the collaboration between Black Anchor Design and C&K Design highlights the importance of finding a reliable and talented partner when it comes to merchandise production. By working together, they were able to create a line of products that not only looked great but also effectively communicated the brand's message.

Would you like to learn more about how C&K Design can help your business create custom merchandise?

Safe Howl-oween - Weatherford College

Mon, 20 Sep 2021 12:39:39 GMT

Candy at the Weatherford College Police Department for their Safe Howl-oween

I just dropped off some Candy at the Weatherford College Police Department for their Safe Howl-oween batch on October 30.

It's a great cause, and they are still accepting donations.

How Black Anchor Design Helped Weatherford College Police Department Make Safe Howl-oween a Spooktacular Success Every year, the Weatherford College Police Department hosts a Safe Howl-oween event for the community. This fun-filled evening provides a safe and enjoyable trick-or-treating experience for children of all ages. In 2021, Black Anchor Design was proud to partner with the WCPD to help make their Safe Howl-oween even more memorable.

Black Anchor Design's Role

Black Anchor Design played a crucial role in the success of Safe Howl-oween by providing the following services:

Graphic Design: Our talented designers created eye-catching graphics and promotional materials that helped spread the word about the event and attract attendees.

Website Development: We built a user-friendly website that provided all the essential information about Safe Howl-oween, including the date, time, location, and activities.

Social Media Management: We helped the WCPD create engaging social media posts to promote the event and interact with the community.

The Results

Thanks to Black Anchor Design's contributions, Safe Howl-oween 2021 was a huge success. The event was attended by hundreds of people, and everyone had a fantastic time. The WCPD was thrilled with the turnout and the positive feedback they received from the community.

A Partnership for Safety and Fun

Black Anchor Design is committed to supporting local organizations like the Weatherford College Police Department. We believe that it's important to give back to the community and help make events like Safe Howl-oween a success.

We are proud to have been a part of such a wonderful event and look forward to partnering with the WCPD again in the future.

To learn more about Black Anchor Design's services or to discuss your next project, please visit our website or contact us today.

Black Anchor Design at Benbrook Heritage Fest 2021

Mon, 13 Sep 2021 12:58:20 GMT

Black Anchor Design: A Force Behind the Benbrook Heritage Fest 2021

What a great turnout. I came out to help the Benbrook Area Chamber of Commerce booth. All the kiddos did some awesome sand art.

How We Helped the Benbrook Chamber of Commerce Make a Lasting Impression. In October 2021, the Benbrook Chamber of Commerce hosted the annual Benbrook Heritage Fest, a beloved community event celebrating the town's rich history and culture. To ensure that this year's festival was a resounding success, the chamber turned to Black Anchor Design for expert assistance.

Our Role in the Festival's Success

Black Anchor Design played a pivotal role in the Benbrook Heritage Fest's organization and promotion.

A Festival to Remember

Thanks to Black Anchor Design's efforts, the 2021 Benbrook Heritage Fest was a resounding success. The event attracted a large crowd of attendees who enjoyed live music, delicious food, historical exhibits, and family-friendly activities. The festival's branding and marketing materials helped create a memorable experience for everyone involved.

A Partnership for Community Growth

Black Anchor Design is proud to have been a part of the Benbrook Heritage Fest and to have contributed to the success of this important community event. Our partnership with the Benbrook Chamber of Commerce demonstrates our commitment to supporting local organizations and helping them achieve their goals.

Weatherford Chamber of Commerce

brobinson@blackanchordesign.com (Bobby Robinson) — Fri, 30 Apr 2021 14:36:00 GMT

We Proud To Announce We Joined!

We are proud to announce that Black Anchor Design has joined the Weatherford Chamber of Commerce.

Hopefully, we can serve the Weatherford community and businesses with honor and integrity.

We will announce shortly our socially distant ribbon cutting.

Find us in the WACC Directory.

https://www.chamberdata.net/webforms/black-anchor-design-__1_79_(817) 818-7708_memberprofile2.aspx?dbid2=txwea

https://www.blackanchordesign.com/capabilities/weatherford-tx

Black Anchor Joined Benbrook Area Chamber of Commerce

Fri, 30 Apr 2021 04:22:43 GMT

We Are Proud Members

We are proud to announce that Black Anchor Design has joined the Benbrook Area Chamber of Commerce.

Hopefully, we can serve the Benbrook community and businesses with honor and integrity.

We will announce shortly our socially distant ribbon cutting.

Find us in the BACC Directory.

http://business.benbrookchamber.org/list/member/black-anchor-design-4166

https://www.blackanchordesign.com/capabilities/benbrook-tx

DesignRush Texas Top 30 Web Companies

brobinson@blackanchordesign.com (Bobby Robinson) — Wed, 24 Mar 2021 21:30:40 GMT

We're listed as one of the Top Web Design Companies In Texas

We are honored, excited, and proud to announce that Black Anchor Design, LLC., is listed as one of the Top 30 Web Companies in Texas by DesignRush.

Link Below:

Top 30 Web Companies in Texas .

DesignRush.com is a B2B marketplace connecting brands with agencies. DesignRush features the top agencies around the world, including the best Digital Agencies.

Find The Right Agency For Your Project. Post Your Project & Receive Proposals From Professional Agencies. From branding to web design to marketing and beyond, DesignRush has thousands of agencies across all specialties.

Check out DesignRush.com

Black Anchor Design doesn't do SPEC work

Thu, 07 Nov 2019 01:38:51 GMT

Spec Work Is Evil

I want to first start by saying.

STOP WORKING FOR FREE!

There are only two things guaranteed in life, that is taxes and death. Everything else has to be earned, and rent is due every day. There no such thing as a free lunch.

You need to ask yourself:

Can I afford to work for free?

Do I have responsibilities like children that I need to provide?

Do I have utilities I need to pay?

Do I have a mortgage or rent due?

Speculative work or known as free work before terms agreed upon– is still prevalent in many industries, especially the design industry.

Spec work is a controversial concept that keeps appearing with multiple heads that pop up over and over within our community.

Sadly, you may have been subjected to speculative work if any of these applies to you or all.

– You have done unpaid work to prove an agency's quality to a prospective client.

– Competitions wherein one prize awarded among multiple applicants (which is so lame).

– Volunteer or pro-Bono work done for public benefit.

– Internships or other educational roles.

The most problematic type of spec projects is mainly unpaid work in the hopes of winning a client over that probably will never hire you! For some reason, this has been an acceptable business practice for decades in the design industry.

Are spec projects beneficial to the clients receiving them?

I argue no — which is precisely why we at Black Anchor Design we don't do spec work.

Spec Is a Flawed Concept

On paper, it sounds great for clients, but its an old idea that doesn't hold up to logical scrutiny.

Imagine contacting an electrician and sayings, "Look, I see you 'you're skilled at fixing electrical sockets, but our sockets are different. Come on over, fix one, and if we like it, we'll talk about a contract." You'd probably get a fist to the face for even suggesting it!

Nobody in skilled trades works on spec, so why are creative professionals held to a different standard?

Real business owners are familiar with outsourcing work will attest that collaboration is necessary for business for a high-quality outcome.

The creative process takes time, with plenty of work between client and designer. Those are many hours of pre-design research and fine-tuning to produce something that rides for the brand.

Agencies are forced to sweat out their creative talents for free, often with nothing more than a minimal design brief to guide them along the way.

So, where's the trust?

One of the more sinister aspects of spec work is the lack of trust inherent to its use.

Look, this just advice, but at the end of the day, it hurts both parties involved. The old saying "you get out what you put in" applies to the creative process both from a designer and from a client perspective

Thanks for listening,

Bobby Robinson

Keep Your Title Tags Clean For Better SEO Ranking.

Tue, 29 Oct 2019 20:23:02 GMT

Take a second and correct your Title Tags

Many local service-based businesses nuke the TITLE TAGS of their websites by stuffing "keywords" and doubling up on Cities like "Dallas/Fort Worth." Making it impossible to rank their home page. Google's Panda algorithm may penalize you.

Instead, create high volume pages for each city that you want your website to appear and rank in. Don't duplicate pages info. Create original content w/city info for each, new pictures (add alt), & describe the page.

Example:

joesplumbing .com/fortworth

joesplumbing .com/dallas

joesplumbing.com/austin

& so on.

Also, have backlinks like your BBB & COC of each city link to those cities pages.

In your Title Tags, think CTA (call to action). Think about fast solutions.

Example:

"Plumber 30 minutes or less."

"Book Your Appointment Online."

"Schedule A Call Today."

"Emergency AC Repair."

Politely Decline a Sales Offer Without Burning Bridges

Wed, 25 Sep 2019 19:50:06 GMT

There is no shame in saying “no” to a sales offer

Three Reasons Why You May Have to Decline an Offer

There are several reasons you’d like to say no to a salesperson politely. Some of the main reasons why you may want to reject a sales email are:

You don’t need the suggested product. Sometimes we receive offers we don’t find useful or pertinent to your company.

You don’t have the budget for it. You cannot afford the proposed product or service right now and therefore have to reject a sales proposal politely.

The investment isn’t a wise strategy. Business can hardly be considered a piece of cake, especially when it comes to meeting the demand of market tendencies. Rejecting an offer is sometimes a strategic move.

Now that we have covered the main reasons to say no let’s move on to the rejection itself and discover how to refuse an offer politely.

In a nutshell, the general rule of proper rejection is short yet informative and straightforward. Let’s consider these points in detail.

Thank the Person

As he or she spent considerable time researching the information about your company and writing the letter, it’s inappropriate not to thank him or her for their effort. Starting your message with “thank you for your time/email/offer” can ensure that the salesperson will be more understanding of your rejection.

Deliver the News Directly

People tend to drag their feet while rejecting a sales proposal. Our advice on how to decline a sales offer is, to put it bluntly. You don’t want to give the salesperson false hope; it’s better to rip off the band-aid fast.

Explain Your Reasoning

If you explain your rejection thoroughly, there would be no need for further communication. Make it clear exactly why you are not interested in the offer. It will make the conversation simpler and shorter for both of you.

Deliver the News Directly

Explain Your Reasoning

The Bottom Line

It’s no surprise you need to reject an offer from time to time. Make it informal while beating around the bush, and you’ll show your incompetence and unprofessional.

Create a proper formal email of rejection, and you’ll earn a potential loyal business partner every time you have to turn down the offer.

Stay professional, no matter what. Don’t forget; there are real people like you behind the emails you receive.

EEO Illegal Interview Questions.

Fri, 09 Aug 2019 23:42:46 GMT

Don't let question land your business in a lawsuit.

What Questions Are Illegal to Ask During an Interview?

Are you Hispanic?

Do you go to church?

How much do you weigh?

How old are you?

What country are you from?

Are you pregnant?

How many children do you have?

Are you married?

Address

(YES)

How long have you been at your current address?

What is your current address?

What was your previous address, and how long did you live there?

(Absolutely Don't Ask)

Do you own your own home or rent?

Who do you live with?

How are you related to the people you live with?

Age

(YES)

For some roles, age is a legal requirement (working in a bar), so it is acceptable to ask a candidate their age directly and ask for proof.

(Absolutely Don't Ask)

What year were you born?

When did you graduate from high school?

Arrest Record

(YES)

Usually, only law enforcement agencies can ask and exclude based on their arrest record. For other businesses, it is OK to ask if the arrest is directly related to the role they applied for and relatively recent, but you are walking a fragile line.

(Absolutely Don't Ask)

Avoid any questions relating to arrests if it is not directly related to the job or in states where it is illegal to ask. (i.e., they have not been convicted yet so could be innocent).

See convictions below for arrests that have lead to convictions. Also, rejecting applicants based on arrest record has been shown to impact some racial groups.

Availability

(YES)

What days and shifts can you work? Are there shifts you cannot work? Are there any responsibilities you have that could make it difficult for you to travel for work? Do you have a reliable way of getting to work?

(Absolutely Don't Ask)

Directly asking about weekend work could be seen as a proxy question for religious observance. Also, questions about evening work or childcare arrangements can impact females who have childcare responsibilities. Asking if they own a car could be seen as racially discriminatory unless it is a requirement of the job.

Ask all candidates the same questions on this subject. Asking only women about evening work can be discriminatory as it ties into issues about family status.

Citizenship or National Origin

(YES)

Are you legally eligible to work in the United States?

Can you show proof of citizenship/visa/alien registration if we decide to hire you?

Are you known by any other names?

Can you speak, read, and write English?

(Absolutely Don't Ask)

Are you a US citizen?

Can you provide a birth certificate?

What country are your parents from?

What is your background?

Where were you born?

How did you learn Portuguese?

Asking about other languages is fine if it is a job requirement such as a translator or Spanish speaking phone operator.

Convictions

(YES)

If the role the candidate applied for is security-sensitive, then it should be fine to ask questions about beliefs. Candidates dealing with large sums of money (cashier, treasurer, money transfer agent) or aligned roles where the candidate is working unsupervised such as janitor, custodian, or truck driver, could all be considered security-sensitive.

(Absolutely Don't Ask)

Don't ask questions about convictions for roles that are not security-sensitive or ask about convictions that have no connection to the role. For example, requesting a receptionist about speeding convictions.

Rejecting candidates purely on conviction record has been shown to disproportionately impact some racial groups. If this question is essential, then best to ask it later in the interview process so candidates can be excluded for legal reasons first.

Credit Inquiries

(YES)

In general, do not ask questions about this unless you are sure it is permitted under the Fair Credit Reporting Act of 1970 and the Consumer Credit Reporting Reform Act of 1996.

(Absolutely Don't Ask)

Do you have a bank account? Do you own a home or rent? Have your wages ever been garnished? Were you ever declared bankruptcy?

Disabilities

(YES)

Accurately describe the job then ask the candidate if they can perform all of the functions.

(Absolutely Don't Ask)

Do you have a disability? Have you ever filed a worker's compensation claim? Have you ever suffered a workplace injury?

Education

(YES)

Do you have a high school diploma or equivalent?

What university or college degrees do you have?

(Absolutely Don't Ask)

What year did you graduate from high school?

Emergency Contact Name

(YES)

Only after employment is confirmed.

(Absolutely Don't Ask)

Do not ask this as part of any pre-employment interview questions, as this could be seen as a question about national original or sexual orientation.

Employment

(YES)

How long did you stay in your last role?

What was start and finish titles?

What is your current and expected salary?

(Absolutely Don't Ask)

When did you first start working? (age discrimination)

Note: Some states prohibit questions about current salary.

Family Status

(YES)

Do you have any commitments that might prevent you from working on the assigned shifts?

(Absolutely Don't Ask)

Are you married?

Are you single?

Do you have any children?

Note: Ask all candidates about outside commitments, not just women, or it will be seen as discriminatory.

Financial Status

(YES)

Do you own a car? (only if a requirement of the job)

(Absolutely Don't Ask)

Do you own your own home?

Do you own a car?

Note: Due to the relationship between poverty and some minorities, questions on this subject can be compassionate.

Height or Weight

(YES)

Accurately describe the job then ask the candidate if they can perform all of the functions.

(Absolutely Don't Ask)

What is your height? How much do you weigh?

Note: If you can definitively prove a specific height and weight is required for the job, then it is fine to ask, but this is usually unlikely.

Marital Status

(YES)

None

(Absolutely Don't Ask)

Are you married?

Are you single?

Do you have any children?

Military Service

(YES)

What experience and training did you receive while serving that would be beneficial to this job?

(Absolutely Don't Ask)

Direct questions about discharge or non-U.S. military service.

Organizations

(YES)

Are you a member of a professional organization?

(Absolutely Don't Ask)

Are you a member of the local country club? What sorority did you join?

Note: Avoid all questions about non-professional organizations that could be seen as a proxy question about race, age, sex, etc.

Personal Information

(YES)

Have you ever worked for us before under any other name?

What are the names of your personal references?

(Absolutely Don't Ask)

Did you ever change your name through marriage or court application?

What is your maiden name?

Pregnancy

(YES)

How long do you plan on staying with us?

Do you have any leave planned?

(Absolutely Don't Ask)

Are you pregnant?

Are you trying to have a family?

Note: Even if a candidate is obviously pregnant, it is not acceptable to ask any questions about this subject. You can still describe the job and then ask if they can perform all functions.

Race or Color

(Absolutely Don't Ask)

Almost always not acceptable unless it is a bona fide occupational qualification.

Questions about color or race.

This is a hot topic question and best to get legal advice on if you are unsure.

Relatives

(YES)

Do any of your relatives currently work for our competitors or us?

Can you provide the names of your relatives who work for us?

(Absolutely Don't Ask)

What is the name of your relatives who work for our competitors?

Note: This does become discriminatory if your company has issues hiring minorities as it could look like you have a preference against hiring them.

Religion or Creed

(YES)

None

(Absolutely Don't Ask)

What denomination are you?

Who is your pastor?

Sex, Orientation, or Gender Identity

Don't Be In A Hurry To Crash And Burn.

Sat, 03 Aug 2019 14:26:15 GMT

Business is a marathon not a sprint.

I want to start this blog post by saying. Stop listening to mentors and begin doing the work to get you noticed. Everywhere you go these days someone on social media, your parents, friends, and family are telling you what you are doing wrong. The problem with that is none of them are running a successful business or even a business at that. They have no idea what it takes to start and run a business. All the permits and licenses you need. How much you need to withhold for taxes at a federal or state level. They don't, so why would you listen to them? If you need to find mentors -- follow someone in your space who is doing things so massive, so disruptive and learn from them.

Sadly, I've had to learn this on early in my career; seeking advice from people that are not business owners drove me into spiral thinking I need to be something I wasn't. It's hard to live off the expectations of others. One thing I had to learn was that instant gratification doesn't work in a creative business. Everyone wants to scale quickly, start charging 10X, and fly in Gulfstreams. The problem with that idea -- your inefficiency will scale faster than your business. Year 1-5 scale in steady progress by fixing those problems. Find people to connect who are at your level to see what problems they encountered and how they fixed it. Find people who are ahead of you, and that can help you manage those pitfalls. Find people who are doing things on such a scale that you can seem to understand that you can also do it with patience and time.

Final thoughts - every season has a new chapter, every chapter is a brand new story, and how you write that story is solely up to you. Don't be in a hurry to crash and burn. Fail fast, get up, learn, and grow!

The Creative brain craves isolation and solitude.

Fri, 26 Jul 2019 14:55:15 GMT

Why are most creatives introverted and crave solitude?

As an extrovert myself, I never had to deal with the intense emotions of crippling anxiety that comes with being an introvert. We assume creatives live a fully balanced and social life. Most creative minds are introverted and find peace, craving solitude, and the company of just themselves. It’s not that they are not trying hard enough, or they have unlikable qualities. It’s fascinating the amount of scientific research to the creative community. Science states loneliness is a genetic trait and that it can be mostly circumstantial.

That there are extensive scale social changes going on that will trigger loneliness in vulnerable people, but we don’t recognize any of that. There is some evidence, though, that feelings of loneliness are genetic when researchers administered the UCLA Loneliness Scale to the same people over 25-30 years.

Introverts default is home alone. It’s easy and convenient away from large crowds and especially if they are feeling the least bit insecure. Staying home alone almost always seems more comfortable and more appealing than getting out there among superficial connections, where we may or may not have fun. But too much staying home can start eroding our self-image, which causes more a person to recluse from society, which may lead to the loneliness that sometimes leads to suicide.

Many introverts tend to process things so thoroughly that they feel quite particular about the conclusions they reach. When it comes to the health of the Earth, both attitudes are necessary. Simply introverts can generate new ideas, make plans, and help quietly. Extroverts can implement those plans, think quickly on their feet, and make use of their high energy.

“We work in the dark – we do what we can – we give what we have.

Our doubt is our passion, and our love is our task. The rest is the madness of art.”

– Henry James

Texas Tax For Digital Goods | Black Anchor Design

Tue, 23 Jul 2019 18:56:27 GMT

Sales Tax for Digital Products in Texas.

There is no uniform sales tax in the U.S. It is up to each state whether or not it wants to charge sales tax and how much. Any sales your business makes in Texas, you need to look at sales tax on a state level.

The sales tax laws have been updated to include digital goods and services. It's intrepid differently across the various U.S. states, and the application of these laws has been troublesome for most state and local governments.

Quick Stats:

Twenty-seven states tax digital products.
Twenty-three states do not tax digital products.
Five states do not have a retail sales tax at all; these include Alaska, Delaware, Montana, New Hampshire, and Oregon.
For the states that tax digital products, the tax rate varies from 1% to 7%, depending upon the individual state and the type of digital good.
Please note that in the U.S., you are only required to collect sales tax in states where you have "sales tax nexus."

It will occur when your business has some "physical presence" in a state, for instance, an office, employees, inventory, affiliates, a drop shipping relationship, or selling products at a trade show or other event. If you have nexus in a state, then you have to apply sales tax to buyers in that state.

What Are Digital Products?

So, which items are considered digital products? With all of the recent technological advances, this is not an easy question to answer.

In general, digital products, or digital goods, are defined as intangible (= non-physical) goods that exist in electronic or digital format. They are delivered to the end customer electronically, such as through email or online download.

Examples include digital media, downloadable music, internet radio, internet television and streaming media, webinars and online courses, fonts and graphics, digital subscriptions, online ads, internet coupons, electronic tickets, online casino credits, downloadable software and mobile applications and online games.

From a tax perspective, there are six types of digital goods:

1. Online data processing services.

2. Downloaded software.

3. Downloaded books, such as eBooks and Kindle.

4. Downloaded music, digital audio files such as iTunes and podcasts.

5. Downloaded movies or digital videos, such as Netflix and Amazon Prime.

6. Other downloaded electronic goods.

States using their definition – In addition to the general categories listed above, many U.S. States have their descriptions of digital goods and services. These include Arkansas, Connecticut, Georgia, Illinois, Iowa, Kansas, Louisiana, Maine, Michigan, Minnesota, Mississippi, North Carolina, Ohio, Oklahoma, Texas, and West Virginia.

States not using any definition at all – There are 18 states (Alabama, Arizona, California, Colorado, D.C., Florida, Hawaii, Idaho, Maryland, Massachusetts, Missouri, New Mexico, New York, Pennsylvania, South Carolina, South Dakota, Utah, and Virginia) that do not explicitly define digital goods.

Texas? YES, taxable as long as the item also is taxable if sold in physical format.

Federal and State Legislation

Not the most straightforward system to understand. Many agree! There have been attempts by the U.S. government as well as individual state governments to make this easier for everyone.

In 2011, the U.S. Congress enacted The Digital Goods and Services Tax Fairness Act. This law provided a federal framework for digital taxes but didn't go far enough in providing guidance and direction for the individual states.

More recently, there have been several attempts by federal and state legislators to create a more homogeneous digital tax, but there has been fierce resistance. The system has remained rather complicated.

Conclusion

You now have a solid understanding of the foundations of sales tax laws Texas and across the country. For further information, contact Texas Comptroller, located in 111 E. 17th Street, Austin, Texas, (817) 818-7708.

What You Need To Create A Successful Podcast.

Mon, 22 Jul 2019 01:20:47 GMT

Let's start a podcast

The Gear

Blue Yeti USB Microphone - Blackout Edition $(817) 818-7708

Dragonpad USA 6" Microphone Studio Pop Filter $14.94

InnoGear Mic Stand - $13.50

I have been playing around with the idea of starting a podcast for a minute. I didn't want to break the bank, so I went to this essential equipment to test it out. I did my research, and I thought "WHY" the hell not. I bought some gear, and I'm ready to start recording.

Step 1.

What’s your podcast? Must describe it in one sentence.

Who is your audience for your podcast?

Where is your podcasting taking them? (Mission – Where is the promised land?)

Why should they listen to your show?

How are you unique in your space?

10.

Write down what will make your podcast unique and different here:

How many episodes should I publish a week?

How long should each episode be?

How do I plan each episode?

What is your publishing strategy?

Episode 1: Introduce yourself and the show to new listeners. Make sure to give people an idea of why they should subscribe, and what they must look forward to every episode.

A. Concept

B. Guest (optional)

C. Timestamp them

D. and Notes

Commit! Remember, the result takes time. Committing to a goal will increase you're following. I challenge you to make a video or written post on social media where all your friends can see you committing yourself to the following.

1. I’m going to launch my podcast by (name/date)

2. I’m going to stick with it for at least one year.

3. I’m going to enjoy the process – even the hard parts.

Don't record before you do these five things.

1. Your podcast titles

2. Your host/talent name

3. Your podcast’s subtitle

4. Your podcast’s summary/description

5. Your podcast’s artwork (1400X1400 pixel min., 3000x3000 pixels maximum; RGB color space)

I hope you found this helpful -- tune it for step 2.

Helpful Links:

1. Mic Stand https://www.amazon.com/gp/product/B01L3LL95O/ref=ppx_yo_dt_b_asin_title_o04_s00?ie=UTF8&psc=1

2. Pop Filter https://www.amazon.com/gp/product/B008AOH1O6/ref=ppx_yo_dt_b_asin_title_o04_s01?ie=UTF8&psc=1

3. Yeti Mic https://www.amazon.com/gp/product/B00N1YPXW2/ref=ppx_yo_dt_b_asin_title_o04_s02?ie=UTF8&psc=1

What To Expect Working With A Web Strategy Consultancy

Sun, 21 Jul 2019 15:39:12 GMT

Working with a Web Strategy Consultant

What Should You Expect From Your Web Strategist?

Before we get into the specifics of some of the types of things your web strategy partner might be able to help you with, it’s essential to understand that not all services are suitable for all people. You should seek someone out that is willing to take a customized approach to assist you with your online reputation.

1. Website Content & Structure Analysis & Development Assistance - Ensure that your website content and architecture are well-organized is one of the essential services a web strategy partner can provide.

2. Technical Web Design & Development Advice - with domain registration, hosting, and content management systems, working with someone with experience planning and developing websites is a must.

3. Keyword Research, Discovery, Mapping, and Planning - In my experience, the importance of keyword strategy earning and the truth is that your keywords matter.

4. Web Strategy Training - While there are many things that your web strategy partner can and should handle for you, there are some things you may decide are better handle by you or someone at your firm. If this is the case, your web strategy partner should offer training to ensure that what you are doing in-house follows best practices.

5. Link Acquisition - If you know anything about the web and search engines, you know that links are vital. But not all links are created equally. And how you go about acquiring new links is critically essential.

6. Local Search Marketing Strategies - If you have a local consumer practice, local search marketing is a great opportunity. Unfortunately, the number of web consultants that understand local online marketing is much smaller than those that know traditional search engine optimization only.

It’s also important to recognize that not all online landscapes are the same. Legal is a particularly competitive online space. That is why it is helpful to seek out a web partner with expertise in design, development, SEO—a general understanding of legal practice areas, and even geographies similar to yours. Your web strategist should have some knowledge of these rules and help you make decisions that keep you in compliance.

I hope you found this article informative!

Why We Use ZOOM Video Conference?

Sat, 20 Jul 2019 01:35:34 GMT

Staying connected in a disconnected world.

Doing in-person consultation became a big hassle with time, travel, and meeting time vampires who just wanted free information. We had to do something drastic to our business model.

Being a fluid consultancy also meant we need to stay flexible and mobile, especially when we need to close a deal.

We had to stop giving away free meals, free coffees, and stop taking on free in-person consultation with window shoppers.

That was rough because I love meeting new people and staying connected to those who have been with us since the start.

Plus I also wanted to do webinars so I could teach other designers; it all became a bit overwhelming. I spent roughly a month going through multiple platforms that could serve my business needs. I needed the accessibility to schedule appointments without the hassle of wasting time.

We tried Skype, Google Meet, and a few others but didn't cut the mustard. We needed something universal that was user-friendly, engaging, and established. After a few weeks later, I found ZOOM, and we now have implemented this platform as our official video conferencing platform.

Clients can now book a free 30-minute consultation via phone, free video conference on ZOOM, and still, offer in-person at an hourly rate.

Taking A Step Forward Building My Agency.

Mon, 10 Jun 2019 00:31:24 GMT

Taking a step forward

Over a year ago, I made a drastic decision to make a cultural change in my business after a few years of working for some ill-matched clients. I had to take extreme measures, and I "FIRED" all our clients and subs at once. It left me with zero billable hours for a few months. It was scary, but a significant weight and stress came off my shoulders.

Since I decided to become a tad bit more cheeky and put a few policies in place to never let a customer take over the wheel, I turned my business into the way l lived my life. I re-branded my company into a lifestyle brand for creatives, companies, and brands across the globe that shared my business ethics. My web consultancy is small but w/big attitudes and served with a smile.

I even had to change my entire process, learn new techniques. Since that decision to become more than just an indifferent (commodity) designer, my business has drawn in more six-figure projects and like-minded clients. I have been partying ever since.

Don't accept the norm or be complacent. It's your business grow it your way, and don't let anyone do it for you!

The Black Anchor Design Blog - Hacks To Grow, Learn, and Expand.

Why poorly executed SEO can hurt your business?

Why is poorly executed SEO not only a waste of money, but it can also harm your business?

In 2025, AI search isn't just changing SEO—it's redefining how authority, visibility, and customer discovery work online.

In 2025, AI search isn't just changing SEO—it's redefining how authority, visibility, and customer discovery work online.

The "Neighborhood SEO" Strategy: How Creating Local Service Pages Dominates Google Maps in Your Entire Service Area

The "Neighborhood SEO" Strategy: How Creating Local Service Pages Dominates Google Maps in Your Entire Service Area

So why does your phone stay silent?

Unlocking the Creative Potential: Exploring the Best Creative Agency in Fort Worth

Unlocking the Creative Potential: Exploring the Best Creative Agency in Fort Worth

What does Google guaranteed means?

Get guaranteed through google!

Unlocking Trust and Business with Google Guaranteed: A Guide for Small Business Owners

How COVID-19 Accelerated Web Design: A Look Back

How COVID-19 Accelerated Web Design: A Look Back

A Look Back

The Shift to Remote Work

E-commerce Boom

Increased Focus on User Experience

Emerging Technologies

Lessons Learned

Dallas Mavericks MBA Finals 2022-2023

United States Senate Commendation to Black Anchor Design

United States Senate Certificate of Comedication to Black Anchor Design

Accelerate Fort Worth Foundation - Black Anchor Design

Accelerate Fort Worth Foundation - October Grant Recipients

Dallas Mavericks MBA Cohort Session 2

Dallas Mavs Second MBA Session on November 9, 2022

3 Best Web Designers in Fort Worth, TX

Top 3 Web Designers in Fort Worth, Texas

Expert recommended Top 3 Web Designers in Fort Worth, Texas. All of our web designers actually face a rigorous 50-Point Inspection , which includes customer reviews, history, complaints, ratings, satisfaction, trust, cost and general excellence. You deserve only the best!

https://threebestrated.com/web-designers-in-fort-worth-tx

Top 13 Web Design Agencies in Fort Worth

Digital.com Announces Top 13 Web Design Firms in Fort Worth for September 2022.

Dallas Mavericks' Take Action Cohort - The Lonely Entrepreneur.

Dallas Maverick MBA Program

The lonely entrepreneur cohort!

Black Anchor Design Doesn't Do Spec Work

We Don’t Do Spec Work.

Spec Is a Flawed Concept

Where’s the Collaboration?

How much does Local SEO cost | Black Anchor Design

SEO and Cost

How do you stand apart from competitors?

Positioning

Top Digital Agency from UpCity | Black Anchor Design

Featured On UpCity - Top Digital Agency

Guess what! — Black Anchor Design is super excited that we can FINALLY announce that we are one of the top service providers in Fort Worth, TX According to UpCity, we are featured in several lists:

Thank you, UpCity!

East Parker County Chamber of Commerce Leads Group at the railhead.

East Parker County Chamber of Commerce Leads Group at the railhead.

﻿ Speaker today was Lindsay Ellis.

Black Anchor Design at the East Parker County Chamber of Commerce Leads Group

Benbrook Business Exchange | Black Anchor Design | Fort Worth, TX

This is a subtitle for your new post

Branding and Merchandise for Black Anchor Design

Big Thank You to and appreciation to Karina from C & K Design, LLC for getting these done for me! Highly recommend A+++

C&K Design: A Partner in Branding and Merchandise for Black Anchor Design

Safe Howl-oween - Weatherford College

Candy at the Weatherford College Police Department for their Safe Howl-oween

Black Anchor Design at Benbrook Heritage Fest 2021

Weatherford Chamber of Commerce

We Proud To Announce We Joined!

Black Anchor Joined Benbrook Area Chamber of Commerce

We Are Proud Members

DesignRush Texas Top 30 Web Companies

We're listed as one of the Top Web Design Companies In Texas

Black Anchor Design doesn't do SPEC work

Spec Work Is Evil

Keep Your Title Tags Clean For Better SEO Ranking.

Take a second and correct your Title Tags

Politely Decline a Sales Offer Without Burning Bridges

There is no shame in saying “no” to a sales offer

EEO Illegal Interview Questions.

Don't let question land your business in a lawsuit.

Don't Be In A Hurry To Crash And Burn.

Business is a marathon not a sprint.

The Creative brain craves isolation and solitude.

Why are most creatives introverted and crave solitude?

Texas Tax For Digital Goods | Black Anchor Design

Speaker today was Lindsay Ellis.